About us
Priti Roongta didn’t start with a business plan—she started with a purpose.
As a housewife with a dream to rediscover herself, she began crafting natural skincare solutions for her family, friends, and eventually, the world.
What began as a personal journey soon blossomed into a movement of self-love and empowerment.
The Idea of YOU
"From Her
Vision to Your Confidence"
The Birth of
Divine Essence
In the early days, Priti Roongta carried more than just products—she carried passion and belief.
From one exhibition to another, she introduced Divine Essence to people face-to-face, sharing her story and offering skincare rooted in honesty.
With every conversation and every small sale, the brand began to bloom—nurtured by trust, authenticity, and the love of a growing community.
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The Idea of YOU —
Our motto, “The Idea of YOU”, is more than a tagline.
It’s a call to embrace your real self—flaws, freckles, and all.
Because beauty isn’t about hiding who you are. It’s about becoming the best version of you, naturally.